Words Beeba Ademowo
Last month, Sika Designs launched its first flagship store in Ghana. Bow Boutique was opened by Sika founder Phyllis Taylor at the 5 Star Mövenpick Ambassador Hotel in Accra.
"What we wanted was to give Ghana and West Africa something that we take for granted here [in London]", says Taylor. "I just think there aren't enough stores and outlets like Bow in Ghana."
Customers in Ghana will also find the same price tags as in Sika's London store, says Taylor: "My prices are the same, they are still reasonable. Other designers charge ridiculous prices but can’t justify their markup".
Since its launch in January, Bow Boutique has received a positive response. "People have been so impressed because there is nothing like it," says Taylor.
There are already plans in the works to take Bow Boutique and Sika to other African countries. Watch this space.